
maandag, mei 12, 2003
It's amazing how many people believe what they read in camera magazines. Just look at the images accompanying a review. Are these the sort of images of which you'd be proud? Probably not, so don't think a guy writing in a magazine knows anything more than you do. Most of them are not photographers, but merely men who get off on technology, not art. These people make their money from you buying the equipment they are casually reviewing or by selling advertising space to the camera maker. They are in this for their own personal profit, not to help you out. Most magazines make their money from their advertisers, not subscribers. Most reviewers depend on factory sponsorship money as a big part of their income. The spreading of good will for their sponsor is their job. Camera companies may not really want you to learn photography and get fantastic results with the camera you already have. They tend to prefer that you think that a new feature, like a few more alphabet letters on your lens, will somehow help you create better photographs.
Ken Rockwell
Ken Rockwell